Helping out with the Groceries. New Logo for REMA 1000 Vigo.
With high-quality products and a responsible business philosophy, REMA 1000 has, for good reason, allured Danish consumers across the country. Earlier this year, the Norwegian discount supermarket once again took first place in YouGov’s BrandIndex in Denmark, the third year in a row.
Three years ago, REMA 1000 launched the app Vigo – a digital service that helps Danes do grocery shopping for each other at a small extra cost. Fast forward, the app has become a great success and now boasts of 250,000 active users and 100,000 shoppers. Most deliveries (60%) are made on foot, a third is by bike, and the remaining 10% is by car.
At Everland, we’re glad to contribute to this innovative and inspiring service with a new logo that further strengthens the connection between Vigo and REMA 1000. The new logo ties in nicely with the rest of the design we did for REMA 1000.