A Beer That Lights up the Dark

Nya Carnegiabryggeriet is a Swedish brewery built on curiosity, craftsmanship and a great love for beer. They make the most of the hop to create memorable beers. And with their new Neon IPA, they’ve done it once again. It’s their most dry-hopped IPA, with a generous 16 grams per litre. Four different hops mixed in one brew. It’s hazy, fruity and smooth.

Let us walk you through the design before you get your hands on the ice-cold aluminium can. We helped the Swedish brewery tweak it to pack a more powerful punch. Highlighting its (neon) uniqueness while tying it in nicely with the rest of the overall brand universe.

“Like neon in the dark, the new Neon IPA design will catch your eyes and put a smile on your face”, adds Carl Johan Larsson, Creative Director & Partner at EVERLAND.

Grab a can of Neon IPA at Systembolaget across Sweden. Just follow the neon signs.