Bottled Slot Machine. Engaging AR Consumer Experience for Aqua d’Or.
To stand out in Christmas marketing, the Danish water brand Aqua d’Or wanted to create something special that would engage young consumers. We helped ideate and design an augmented reality experience that expands the brand universe and significantly increases consumer interaction with the products.
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The campaign was co-created with social media agency Untold and CCL Connected Packaging, who’s app and AR technology made it possible for consumers to turn their Aqua d’Or Sparkles bottle into a slot machine with the possibility to win extra Christmas presents.