Helping out with the Groceries. New Logo for REMA 1000 Vigo.
With high-quality products and a responsible business philosophy, REMA 1000 has, for a good reason, allured Danish consumers across the country. Earlier this year, the Norwegian discount supermarket again took first place in YouGov’s BrandIndex in Denmark, the third year in a row.
Three years ago, REMA 1000 launched the app Vigo – a digital service that helps Danes do grocery shopping for each other at a small extra cost. Fast forward, the app has become a great success and now boasts 250,000 active users and 100,000 shoppers. Most deliveries (60%) are made on foot, a third are made by bike, and the remaining 10% by car.
At Everland, we’re glad to contribute to this innovative and inspiring service with a new logo that further strengthens the connection between Vigo and REMA 1000. The new logo ties in nicely with the rest of the design we did for REMA 1000.