Rema 1000 Adapts to an Explosive Demand Within Plant-Based Products.

Today, people are not just shoppers; they are conscious consumers: what ends up in their shopping basket is not only a matter of price but also about sustainability and health. Consumers shop in part to benefit the environment and in part to stay healthier.

Plant-based alternatives are on the rise. Last year, according to market research company Nielsen, plant-based beverages (e.g. oat milk) were one of the fastest-growing categories in Denmark.

REMA 1000 in Denmark are listening closely to consumer demand and acting accordingly. The result is a new range of plant-based products under the name “Plantekøkkenet” (Danish for “Plant Kitchen”). This private-label brand will bring plant-based alternatives to the people, starting with six plant-based milk alternatives.

The new sub-brand stays true to its roots, tied nicely together with REMA 1000’s overarching ambition to deliver “Discount with a Purpose”, especially regarding responsibility towards sustainability and health. We helped define the brand and design for all of the new products.

See our full case for REMA 1000 in Denmark. And here’s one for our work with REMA 1000 in Norway.