Poem of

Deliverables: Packaging Redesign, Design Activation

“Double beer brings good mood”, famed Swedish poet Bellman wrote in one of his epistles. As a tribute, the strong pilsner beer Bellman is guaranteed to create a warm and friendly atmosphere at every serving. We worked with Carlsberg on a rejuvenated design that dials up the character, reflecting the craft and care that goes into one of Sweden’s most popular beers.

“We’re seeing the good mood spreading. Six months after launching, Bellman has grown in sales volume as well as distribution at Systembolaget in Sweden. It’s clear that this change came with the new design.”

Alexandra Lindhoff, Assistant Brand Manager at Carlsberg Sweden