Béllman

Poem of
Premiumness

Deliverables: Packaging Redesign, Design Activation

“Double beer brings good mood”, famed Swedish poet Bellman wrote in one of his epistles. As a tribute, the strong pilsner beer Bellman is guaranteed to create a warm and friendly atmosphere at every serving. We worked with Carlsberg on a rejuvenated design that dials up the character, reflecting the craft and care that goes into one of Sweden’s most popular beers.

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