Bite stirs up the syrup category with sustainable long-term growth
Bite is not your typical syrup brand. What started as a small, craft-driven supplier for bars and cafés needed a stronger brand to match its ambition. Bite wanted to expand to become a creative partner that elevates drinks, flavours and experiences.
Everland helped Bite transform from a functional product to a bold flavour brand through a complete repositioning. From naming and strategy to design, packaging and storytelling, we crafted a playful identity with a professional backbone.
• Full rebranding. Naming, strategy and a new visual universe
• Visual world built on flavour creativity and collaboration with professionals
• Distinct design system mixing precision with culinary playfulness
• Bag-in-box packaging replacing heavy glass to reduce carbon footprint
• Clearer brand role shifting Bite from supplier to creative partner
Bite needed a brand that could signal expertise without losing spontaneity. It required a design that worked for bartenders and baristas but also stood out in a crowded B2B market. To stand out even more, Bite needed a sustainable packaging solution that matches the ambition of the brand.
Working closely with Bite, Everland built the brand from the ground up. We also introduced a new bag-in-box system that reduces carbon footprint, increases efficiency and breaks category norms. The result is a brand ready to inspire professionals, spark creativity and reshape a stagnant category.
Client Quote
“Our old identity and name most definitely restricted us. People needed to know that we are much more than just syrup. Everland pinned down the essence of us and now Bite functions as our guiding star internally and externally.”
– Patrik Drobny, CEO at Bite
Recognition
IF Design Award 2024 Winner, The Dieline Awards 2023 Silver, FAB Awards 2023 Silver Winner, Pentawards 2023 Bronze Winner, The Dieline Feature, Brand New Feature
Bite stirs up the syrup category with sustainable long-term growth
Bite is not your typical syrup brand. What started as a small, craft-driven supplier for bars and cafés needed a stronger brand to match its ambition. Bite wanted to expand to become a creative partner that elevates drinks, flavours and experiences.
Everland helped Bite transform from a functional product to a bold flavour brand through a complete repositioning. From naming and strategy to design, packaging and storytelling, we crafted a playful identity with a professional backbone.
• Full rebranding. Naming, strategy and a new visual universe
• Visual world built on flavour creativity and collaboration with professionals
• Distinct design system mixing precision with culinary playfulness
• Bag-in-box packaging replacing heavy glass to reduce carbon footprint
• Clearer brand role shifting Bite from supplier to creative partner
Bite needed a brand that could signal expertise without losing spontaneity. It required a design that worked for bartenders and baristas but also stood out in a crowded B2B market. To stand out even more, Bite needed a sustainable packaging solution that matches the ambition of the brand.
Working closely with Bite, Everland built the brand from the ground up. We also introduced a new bag-in-box system that reduces carbon footprint, increases efficiency and breaks category norms. The result is a brand ready to inspire professionals, spark creativity and reshape a stagnant category.
Client Quote
“Our old identity and name most definitely restricted us. People needed to know that we are much more than just syrup. Everland pinned down the essence of us and now Bite functions as our guiding star internally and externally.”
– Patrik Drobny, CEO at Bite
Recognition
IF Design Award 2024 Winner, The Dieline Awards 2023 Silver, FAB Awards 2023 Silver Winner, Pentawards 2023 Bronze Winner, The Dieline Feature, Brand New Feature