ExamplÉ - Naturfrisk

In Harmony
With Nature

Those four words have been the motivating principle ever since Naturfrisk was founded in 1997. This was long before the ecological movement gained momentum, and before anyone labelled their products as ‘organic’. Even so, the Danish beverage brand was on a thirst-quenching quest to bring high-quality and tasty organic soft drinks to the people!

Like a family, each LÆSK product has its own personality, but remains affiliated to the family. A few design elements make up the brand universe, yet with room for flavour, individuality and collaborations with other manufacturers. The latter has become a central part of the LÆSK adventure, and is today paving the way for the thirst-quenching revolution.

As time went by, the demand for organic products increased. Today, a whole new generation of consumers demands organic products as well as sustainable production. Naturfrisk was an early advocate for this, especially within soft drinks and juices, and that has solidified their position as a pioneer of organic power.

As time went by, the demand for organic products increased. Today, a whole new generation of consumers demands organic products as well as sustainable production. Naturfrisk was an early advocate for this, especially within soft drinks and juices, and that has solidified their position as a pioneer of organic power.

Like a family, each LÆSK product has its own personality, but remains affiliated to the family. A few design elements make up the brand universe, yet with room for flavour, individuality and collaborations with other manufacturers. The latter has become a central part of the LÆSK adventure, and is today paving the way for the thirst-quenching revolution.

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