Falcon 125

No Shortcuts
for 125 Years

Deliverables: Packaging Design


The Dieline Feature

Brewer Jacob L. Skantze searched all over Sweden for pure spring water. To make quality lager beer, he needed quality ingredients. Finally, he found the right source in Falkenberg in 1896. Since, he has perfected his technique and delicious, thirst-quenching beer, driven by an ambition never to take the shortcut. Back then, he already knew that a good product reflects a good brand.

Fast forward, and today Falcon is still the beer of choice if Swedes crave the pure and rich taste. Sticking around for more than a century is no small feat and reflects a company built with a passion for the craft of brewing beer and discipline never to lower the bar. It’s the stuff of legends.

As a homage to 125 years of history and brewing culture, we helped Falcon create an anniversary edition, a sheer tribute to an icon. Inspired by their old beer labels and design heritage, we crafted a label worthy of this grand occasion, ensuring fans another 125 years of glory.