Reviving a Swedish beauty giant for global success
IsaDora is one of Sweden’s best-known beauty brands. From strategy to design, Everland helped shape a more differentiated and confident brand for a new generation. The result? Stronger connections with consumers, higher brand value, and significant growth in a crowded market.
With a 40-year heritage and a strong presence in over 40 markets, IsaDora was still losing ground. Younger consumers saw the brand as outdated compared to new, trendy competitors. At the same time, the beauty category had undergone a shift. Filtered perfection was out and real beauty was on its way.
That’s why IsaDora set a new goal in collaboration with Everland. Revitalise the brand purpose, reconnect with younger consumers, and drive measurable growth, all without compromising on founding values like honesty and inclusivity.
Together with IsaDora, Everland led a complete brand transformation, from brand strategy and identity to packaging and communication. The new design embraced contemporary Scandinavian values. But IsaDora’s transformation wasn’t just visual. It was cultural. A no-retouching rule was implemented and campaigns now embraced real, diverse beauty, helping IsaDora become one of the most digitally engaging beauty brands in Scandinavia. The result? Growth across the line, and a brand fit for the future.
Achievements
54.3%
Brand penetration in 2023. Up from 51% last in 2022.
50%
View IsaDora as valuable, up from 16% in 2022.
3.8
General likability in 2023. Up from 3.6 in 2022.
+10%
retail sales growth across key markets
62% (+19%)
Increased brand consideration
+16%
increase in penetration among 18-39-year-olds
Up to +115%
sales growth was seen for hero products
+1600%
on Instagram and +226% on TikTok that’s how much social media engagement increased
Silver
In DBA Design Effectiveness Awards 2026
Client quote
“We want to redefine beauty. Now, we have the visual branding tools to meet our ambitions and reconnect with a younger audience in a modern way. And this isn’t just superficial instruments but deeply strategic, practical and commercial. They’ll help us be proud of what IsaDora has achieved and continue to strive for as we celebrate all kinds of beauty.”
– Felicia Ibsen, Global Marketing Director at IsaDora
Recognition
Reviving a Swedish beauty giant for global success
IsaDora is one of Sweden’s best-known beauty brands. From strategy to design, Everland helped shape a more differentiated and confident brand for a new generation. The result? Stronger connections with consumers, higher brand value, and significant growth in a crowded market.
With a 40-year heritage and a strong presence in over 40 markets, IsaDora was still losing ground. Younger consumers saw the brand as outdated compared to new, trendy competitors. At the same time, the beauty category had undergone a shift. Filtered perfection was out and real beauty was on its way.
That’s why IsaDora set a new goal in collaboration with Everland. Revitalise the brand purpose, reconnect with younger consumers, and drive measurable growth, all without compromising on founding values like honesty and inclusivity.
Together with IsaDora, Everland led a complete brand transformation, from brand strategy and identity to packaging and communication. The new design embraced contemporary Scandinavian values. But IsaDora’s transformation wasn’t just visual. It was cultural. A no-retouching rule was implemented and campaigns now embraced real, diverse beauty, helping IsaDora become one of the most digitally engaging beauty brands in Scandinavia. The result? Growth across the line, and a brand fit for the future.
Achievements
54.3%
Brand penetration in 2023. Up from 51% last in 2022.
50%
View IsaDora as valuable, up from 16% in 2022.
3.8
General likability in 2023. Up from 3.6 in 2022.
+10%
retail sales growth across key markets
62% (+19%)
Increased brand consideration
+16%
increase in penetration among 18-39-year-olds
Up to +115%
sales growth was seen for hero products
+1600%
on Instagram and +226% on TikTok that’s how much social media engagement increased
Silver
In DBA Design Effectiveness Awards 2026
Client quote
“We want to redefine beauty. Now, we have the visual branding tools to meet our ambitions and reconnect with a younger audience in a modern way. And this isn’t just superficial instruments but deeply strategic, practical and commercial. They’ll help us be proud of what IsaDora has achieved and continue to strive for as we celebrate all kinds of beauty.”
– Felicia Ibsen, Global Marketing Director at IsaDora
Recognition
