Hungry for
the Fun Of It

Deliverables: Concept Development, Packaging Design, Product Naming, Copywriting, Photography

Chips, snacks, dip and nuts. KiMs is hungry for the fun of it and a familiar favourite with all Danes. The range stretches across categories and within them too. From slow-cooked to oven-baked and regular chips to peanuts, almonds, cashews and pistachios. Always evolving and always something for every one of us.

At EVERLAND, we’re working closely with the KiMs team to design a segmented portfolio of products that all support the master brand. From the carefree everyday snacks to the refined artisanal treats. All highlighting the iconic KiMs payoff: Hungry for the Fun of It.

“KiMs doesn’t stand still. They’re always coming up with new products and variants or looking to enter new categories. The definition of a real FMCG brand and such a thrill for us to work with. They’re always looking to evolve and adapt to new needs and tendencies – both in terms of product innovation and design.”

Mikael Tonning, Executive Design Director & Founding Partner at EVÉRLAND.

“KiMs is fun. It's all about good times with your friends. EVÉRLAND truly understands our universe, company and products. Through the years, they’ve translated our wide range of snacks into fun, inviting and mouth-watering designs.”

Anders Hybholt, Head of Consumer Marketing Snacking at Orkla Danmark

KiMs has an impressive market share of 40% and has seen significant revenue growth over the past years. As the brand continues to invest in new products, categories and innovations we’re are looking forward to continue bringing the brand to life and give Danes a smile on their face.