Songs of
Sustainable Clothing

As a mother of two children, Laura Lawaetz had a hard time finding sustainable high-quality clothing. So, she took matters in her own hands. Together with experienced designer Grith Gerner, they mutual dreamt into new kidswear brand, Lalaby. A sustainable clothing brand for generations to come.

Inspired by 1950s’ baby clothes, the two entrepreneurs have created a timeless collection. We helped visualise their dreams and give Lalaby an identity that can tell their story beyond the clothes themselves. The Lalaby brand universe is warm, timeless, creative and soft.

“Working with EVÉRLAND was such a pleasure. They helped me develop a visual identity for Lalaby that was both unique, surprising and spot-on for the brand. They even helped me better understand my own brand. I am very grateful for the work. Knowing who we are, makes it much easier to make all brand-related decisions, and the work they did and the identity they developed for Lalaby, has proven to be relevant in almost every aspect of the business.”

Laura Lawaetz, Founder of Lalaby

Just like lullabies are passed on for generations, Lalaby is made from 100% Cashmere and GOTS certified Organic Cotton and made to be passed on from child to child and generation to generation.

Find the collections at the website

Photos by Oliver Knauer.