A Study on the Supposedly Sustainable Scandinavian Consumers

Everybody talks about sustainability, but what does it mean? And how can we bridge the gap between consumer expectations and brand efforts?

To help marketers navigate the sustainability agenda, we have conducted a study on its impact on the FMCG industry. It is the result of a survey of 1,500 consumers across Scandinavia accompanied by expert interviews.

Download a free copy of the survey!

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