Going to Amber Bay. New RtD Brand for Carlsberg Sweden.

The alcoholic drink, hard seltzer, is trending and the refreshing and less sweet taste has swayed one taste bud after another. Now, Carlsberg Sweden is bringing the bubbly and refreshing beverage to the Swedish people. Defined and designed with help from yours truly.

To invoke the feeling of Californian summers, beaches and good times, Amber Bay is a fresh and contemporary ready-to-drink beverage that will help Carlsberg Sweden claim market share in the growing category.

Amber Bay is in stores right now across Sweden.