Commercial Excellence and Strategic Experience Joins Our Team. Welcome, Mette!

With over 18 years of experience, we are thrilled to announce that Danish brand strategist Mette Bech is joining our team. She’ll take the role of Strategy Director and a member of the management team.

“Mette’s business acumen, analytical and strategic approach are truly valuable,” adds Christian Halsted, Chief Strategy Officer & Founding Partner at EVERLAND. “We look forward to working with her to strengthen our services and help our clients unlock the commercial potential of branding.”

Throughout her career, Mette has been a guiding light for Scandinavian brands of all sizes, helping them navigate consumer insights and define brand strategies with a commercial focus and outcome—brands like Orkla, Royal Unibrew, Coop, DMJX, and Danish Industry.

Mette also co-founded Masterclass in Strategy & Insight, an intensive three-month strategy program that helps participants strengthen their ability to think, act, and execute strategically.

“EVERLAND is a great example of how much value you can create through combining strategy and design,” adds Mette Bech, Strategy Director at EVERLAND. “At the same time, they are extremely empathetic with a good employee culture, and I am very much looking forward to contributing to strengthening and growing brands both in Denmark and internationally with them.”

Welcome to EVERLAND, Mette!