Danoné Fjørd
Born in Scandinavia.
Perfected in France.
Deliverables: Packaging Redesign
The French know a thing or two about the good things in life. They are famous for their wine, fashion, food, and cars. Even their language is famous. So, imagine our excitement when Danone called us up and wanted us to redesign their Fjørd yoghurt brand, including their latest skyr-inspired version.
Rooted in Scandinavia, we had no problem tapping into the vibe. Yoghurt is an essential part of every Scandinavian breakfast, and skyr has been around since forever. So, it came as no surprise that our Nordic heritage became the inspiration for the look and feel of this new range. However, to make it authentic and modern, we also tapped into the Scandinavian work/life balance, our morning ritual of ‘hygge’, and simply trying ‘to take it slow’. Combined with the exquisite French taste for quality, the new assortments of Fjørd yoghurts are destined to become a permanent part of a classic French breakfast table.
With love from the North, Bon Appetit!
“Fjørd is an old brand in France with a nordic territory in its DNA. We chose EVERLAND as they immediately understood our brand world as much as our business stakes. They delivered a wonderful evolution of our design with a strong consistency among our ranges. Their sense of details was clearly an asset to get a simple, clear & beautiful design.”
– Amandine Roux, Senior Brand Manager, White Indulgence at Danone
