Mizone translates into ‘My pulse, My Movement’. With a new generation on the rise, nothing describes the pulsating megacities of China better. The country is undergoing major changes, and is rapidly going from ‘Made in China’ to “Created in China”.
This change in attitude comes from a new generation of Chinese consumers. Millions of young passionate individuals, who live in urban megacities, are seeking to reinvent themselves. They have a busy, outgoing, and socially connected lifestyle and are looking for a healthy, refreshing, alternative to the classic energy drinks.
This created the perfect moment to rejuvenate the MIZONE brand. As a non-alcoholic soft drink, it was just what the consumers wanted. Today, it has become the fifth best-selling brand in China within its category. Coming from China, that’s a pretty big number.