Oh Là Là -
Deliverables: Brand Positioning, Communication Platform, Brand Activation, Visual Identity
With great taste comes great opportunity. French founders François Blum and Simon Ferniot know taste is key to success. They’ve developed the next generation of delicious plant-based seafood from ingredients of algae origin. We helped define and design a brand that is more than just a “plant-based” product, it is a brand created to break through ordinary taste experiences.
“We want to make waves. We’re here to challenge the market but do it sustainably. EVÉRLAND provided us a platform for breaking through the ordinary and creating lasting change for the better.”Marie-Astrid Gouin, CMO at Olala
“Olala is about taste in more than one way. It’s about the craft, creativity, and a mouth-watering sensation steaming on your plate. It’s understated confidence, verbally and visually; it’s what’s needed to make change happen.”Carl Larsson, Creative Director & Partner at EVÉRLAND
From Alternative Food to Taste Experience
Olala! created a product not just for vegans and vegetarians but for all the gourmet foodies craving seafood. We wanted the taste ambition encapsulated and expressed at every brand touchpoint, even when casually mentioning it to your next-door neighbour.
The name reflects a well-known feeling–“Oh là là”–indicating a pleasant surprise. All communication builds on great taste and the feeling of eating good seafood. When nearly all competitors focus on rationality and sustainability, we focus on the emotional aspects of having a great meal. Desires and taste make for a much more robust platform.
Bistro by the Sea
Foodies tend to meet and mingle at the bistro. It’s a sensory and social space where conversation flows back and forth, like seafood and chardonnay. We got inspired by the fabulous vibe of French bistros when building Olala’s design universe. It’s premium yet subtle. It’s active yet understated. Its full-on food appeal puts the meal centre stage. The off-white resembles the tablecloth, the illustrations are golden, up-lifted and outlined, and the logotype reminds you that what you put on your plate is surprisingly good, healthy, and good for the environment.