Oh Là Là -
C'est Magnifique!

Deliverables: Brand Positioning, Communication Platform, Brand Activation, Visual Identity

With great taste comes great opportunity. French founders François Blum and Simon Ferniot know taste is key to success. They’ve developed the next generation of delicious plant-based seafood from ingredients of algae origin. We helped define and design a brand that is more than just a “plant-based” product, it is a brand created to break through ordinary taste experiences.

200+ restaurants

Already on the menu in more than 200 restaurants across France and Belgium.

5 markets

Besides France and Belgium, OLALA! is opening up in Netherlands, Germany, and the United Kingdom.

“We want to make waves. We’re here to challenge the market but do it sustainably. EVÉRLAND provided us a platform for breaking through the ordinary and creating lasting change for the better.”

Simon Ferniot, CEO & Co-founder at OLALA!

From Alternative Food to Taste Experience

OLALA! created a product not just for vegans and vegetarians but for all the gourmet foodies craving seafood. We wanted the taste ambition encapsulated and expressed at every brand touchpoint, even when casually mentioning it to your next-door neighbour.

The name reflects a well-known feeling–“Oh là là”–indicating a pleasant surprise. All communication builds on great taste and the feeling of eating good seafood. When nearly all competitors focus on rationality and sustainability, we focus on the emotional aspects of having a great meal. Desires and taste make for a much more robust platform.

Bistro by the Sea

Foodies tend to meet and mingle at the bistro. It’s a sensory and social space where conversation flows back and forth, like seafood and chardonnay. We got inspired by the fabulous vibe of French bistros when building OLALA!’s design universe. It’s premium yet subtle. It’s active yet understated. it’s full-on food appeal that puts the meal centre stage. The off-white resembles the tablecloth, the illustrations are golden, up-lifted and outlined, and the logotype reminds you that what you put on your plate is surprisingly good, healthy, and good for the environment.

“OLALA! is about taste in more than one way. It’s about the craft, creativity, and a mouth-watering sensation steaming on your plate. It’s understated confidence, verbally and visually; it’s what’s needed to make change happen.”

Carl Larsson, Creative Director & Partner at EVÉRLAND

A Wave of Momentum

After taking status here at the beginning of 2024, it is truly looking promising. The brand has caught numerous eyeballs online, and it seems like every online food magazine and blog wants a piece of OLALA! Most importantly, restaurants want a piece of their own. OLALA! is already on the menu in more than 200 restaurants across France and Belgium and is entering new markets like the Netherlands, Germany, and the United Kingdom. Now, that is truly magnifique!

Photo credits: Victor Feillant