RÉMA 1000 Denmark
Deliverables: Brand Strategy, Portfolio Strategy, Packaging Redesign
Today, consumers are expecting more from brands. They expect sustainable production, social responsibility, and even a political stance. With the increase in demand, you would expect consumers would be willing to pay more for the goods they buy. That is not the case. The trend is increased expectations and lower spending.
More Than Just Discount
Where some brands might struggle to meet consumer demands, others naturally flourish. The discount supermarket, REMA 1000, is one of them. Being in control of much of its production supply, REMA 1000 can limit production costs, keep it environmentally friendly, and still offer the same low prices as always. It’s high-quality products at low prices, and it has turned them into one of the favourite discount supermarkets in Denmark and Norway.
1000s of products, sorted under numerous product series, require organisation. Through a revised portfolio strategy, we streamlined their offerings and set them up for future growth. The strategy is summed up in a revised product design, highlighting the underlying simplicity and honesty, which is an integrated part of all aspects of this retail business. The packaging design cemented REMA 1000’s position as a trustworthy retailer which offers high-quality products at low prices.
The design won a Vertex Award in 2019, and looking back, the collaboration in Denmark paved the way for a long and futile partnership for years to come.